40th Anniversary of The Mighty Universal Zulu Nation NYC Events November 2013

Universal Zulu Nation 40th Anniversry OFFICIAL FULL PROMO

Nov. 6-10: Universal Zulu Nation 40th Anniversary NYC

UZN40 Fun Passes: Just $70 flat gets you in each & every event from Nov. 6 – 10, 2013 during the Universal Zulu Nation’s 40th Anniversary. Email: uzn40nov@gmail.com for more info. Paypal accepted! Passes can be picked up at the door on any night of the UZN40 Anniv. UZN40 Fun Passes will be available for purchase on Wed. Nov. 6 and Thurs. Nov. 7 at the events. Potential savings of $60!
WED. NOVEMBER 6: ZULU JAPAN CONNECTION
5pm-10pm. DJs Yutaka, OG Chino, Zulu King Tone & Soul. Host: TC Izlam. Fat Buddha 212 Ave A betw. 13th & 14th St. NYC. Ages 18+. Trains to 14th/Union Sq. $5 or UZN $70 Fun Pass for all events.www.fatbuddhabar.com + www.zulunation.com
Afrika Bambaataa tribute VH1 hip hop honors 2006

WED. NOVEMBER 6: HOUSE OF HIPSTEP
10pm-4am. DJs Afrika Bambaataa, TC Izlam, Large Professor, Just-Ice, Baby Bam, Dynamix 2, Evil Dee, Rich Medina, Rob Swift, Wednesday, Odyssey, Randall PLUS Stick-E & the Hoodz, Wadadda, PHONY PPL, Duckdown USA and Jah Dan Blackamoor. Hosts: Freedom Williams, Bonz Malone & TC Izlam. Ages 18+. Sullivan Room 218 Sullivan St betw. W. 3rd & Bleecker NYC. Trains: A B C D E F M to W.4th. 1 to Houston. 6 to Bleecker. $20 for Ages 21+. $25 for under 21. Ladies in free before 11:30pm. UZN $70 Fun Pass for all events.www.sullivanroom.com + www.zulunation.com
https://www.facebook.com/events/1377212259181733/

THURS. NOVEMBER 7: FILM SCREENING – BEAT THIS!
6-11pm. Opening words by PopMaster Fabel & film screening @ 7pm. All Ages (wine & cheese tasting for 21+). Maysles Cinema 343 Malcolm X Blvd betw. 127th & 128th. Harlem NYC. Trains: 2 3 4 5 or 6 to 125th. $10 suggested or UZN $70 Fun Pass for all events.www.maysles.org + www.zulunation.com

FRI. NOVEMBER 8 – AFRIKA BAMBAATAA & FAMILY
8pm-3am. Show @ 10pm. All Ages. Feat. Ice Cube, Public Enemy, Ice T, Naughty Nation and UltraMagnetic MCs. DJs Afrika Bambaataa, Kool DJ Red Alert, Afrika Islam, Jazzy Jay, Easy LG, Mark Luv & Luvbug Starski, Funkmaster Flex. Opening: M.C. Spice. Host: Mick Benzo. National Black Theater 2031 5th Ave betw. 125th & 126th Harlem NYC. Trains: 2 3 4 5 or 6 to 125th. $30 or $20 w/ Zulu or Moorish ID or UZN $70 Fun Pass for all events. www.zulunation.com

SAT. NOVEMBER 9 DAY - UZN FAMILY DAY
12noon-8pm. FREE! All Ages. Youth performances by Nene Ali, Hip Hop Catz, Def Groove, Miranda Writes & more. Johnson Community Center 1833 Lexington Ave betw. 113th & 114th East Harlem NYC. Train: 6 to 116th St. Free food too! www.zulunation.com
https://www.facebook.com/events/149096081955802/

SAT. NOVEMBER 9
8pm-3am: Show @ 10pm. All Ages. Feat. DITC: (OC, AG, Showbiz, Lord Finesse, DiamonD, Buckwild), MVP, Junior Demus, Joe Ski Love, Methuzulah Gem, Blahzay, Billy Ray, Jasiri X, Rebel Diaz, Sa Roc, Black UN, K-Swift, Balla Belly, L.A.W. PLUS DJs Jazzy Jay, Q Tip, 9th Wonder, GrandWizzard Theodore, Mell Starr, Mark Luv, DJ Kool D & DJ Tyrone the Mixologist. Hosts: GrandMaster Caz & Ed Lover. Opening: M.C. Spice. National Black Theater 2031 5th Ave betw. 125th & 126th Harlem NYC. Trains: 2 3 4 5 or 6 to 125th. $30 or $20 w/ Zulu or Moorish ID or UZN $70 Fun Pass for all events.www.zulunation.com

SUN. NOVEMBER 10 DAY - MEETING OF THE MINDS
3pm-9pm. Free! All Ages. Feat. Cashus D, Dr. Shaka Zulu, Ernie Paniccioli, 9th Wonder, Joe Conzo, M.C. Spice and many more! Donations welcomed. National Black Theater 2031 5th Ave betw. 125th & 126th Harlem NYC. Trains: 2 3 4 5 or 6 to 125th.www.zulunation.com

SUN. NOVEMBER 10 – BEAT STREET THROWBACK
8pm-3am. Feat. Us Girls (Lisa Lee, Debbie Dee & Sha Rock w/ Original DJ Spindarella), Soul Sonic Force, Shango, Sequence, Chief Rocker Busy Bee w/ Kool DJ AJ Scratch, T-Ski Valley, Grand Master Melle Mel, Treacherous 3, Young Star, Master G & Wonder Mic. PLUS DJs Afrika Bambaataa, Rockin’ Rob, Johnny Juice, Ali Shaheed Muhammad, Chuck Chillout, Scratch, Supreme, Diamond and Cabin. Opening: M.C. Spice. Host: GrandMaster Caz. Ages: 18+. SOBs 200 Varick St @ Houston NYC. 1 train to Houston. $30 or $20 w/ Zulu or Moorish ID or UZN $70 Fun Pass for all events.http://sobs.com/2013/2264/the-40th-anniversary-of-the-universal-zulu-nation + www.zulunation.com

More info to be announced as it is confirmed!

Vending during the 40th Anniversary of the Universal Zulu Nation is $50 per night for Wed. Nov. 6, Fri. Nov. 8 and Sat. Nov. 9. $25 for SunDAY Nov. 9: Meeting of the Minds. Email: uzn40nov@gmail.com for more info. Paypal accepted! Vendors can bring only one assistant, only one table and 2 chairs. Must set up one hour before doors open. Space is limited, claim your space now! No vending on Thursday at Maysles or Sunday at SOBs.

www.zulunation.com
www.zulunations.org
www.zulufaces.com

Donate to the UZN Building Fund!
www.uznbuildingfund.blogspot.com

Official Universal Zulu Nation Facebook Group Page
https://www.facebook.com/groups/1379610335602675/

"Sweet VS. Sense" Common and the Drake Beef - Cash In or Cop Out?

"Sweet VS. Sense" 

Common and the Drake Beef - Cash In or Cop Out?

Common Sense - Breaker 1/9 1993

Common "Can I Borrow a Dollar" 1992

Common came out at the beginning of the 90's in the Early 90's Timbo Era Chorus Rap. He like many MC's of the time MCed in a style that was popular at the time sometimes called the "Diggedy-Diggedy Style", a Fast Rap style that many in the UK claimed was bitten off the UK Dancehall Sound System MC's, artists like Demon Boyz, Daddy Freddy, and London Posse's Bionic to name but a few. 

Sipho R.I.P. & Bionic M.C. (London Posse) 1986 interview & live set

Bionic Breaks down the "Reggae Rap Style"

Common, then known as Common Sense (shortened to Common due to a Copyright litigation), was one of the only Chicago Hip-Hop artists to really break out of that cities big and slept-on Hip-Hop scene. His 1st Album "Can I Borrow a Dollar" made a lot of noise on the Underground, with was Production by No ID., The Beatnuts and included lots interesting Sample flips and Scratching. The Beatnuts at the time had just blown up onto the Underground scene and the fact that they were involved in the project bode well for the Chi-Town rapper. Producer No ID. another Chicago Native, got a lot of attention as well, and became a artist in his own right in 1997 he released Accept Your Own and Be Yourself (The Black Album). 

Accept Your Own and Be Yourself (The Black Album)

No ID., sometimes called "The Godfather Of Chicago Hip-Hop", like the Chicago scene in general has never really gotten the props he deserves, mentoring a young Kanye West, and many artists from that city. In around 2005, he produced a very Underground diss record aimed at Common, with the general theme that he had left the city and forgotten his roots. They have since re-united and No ID. and produces for many of Rap's biggest stars Killer Mike, Rick Ross, Drake Jay-Z and more.

Common "Ressurection" 1996

DJ Sinister X-Men/X-ecutioners on the cuts!

In 1994, Common released his much more noticed second album "Ressurection", the song "I Used to Love H.E.R." encapsulated the feeling among the Hip-Hop community that the culture had lost its way and had been co-opted, degraded and become "Hollywood". Around that time he also released "The Bitch In Yoo", a firing Diss against one of Raps Icons Ice Cube. It was a brave and interesting choice, as Ice Cube was not your typical Gangsta Rapper, a fierce MC in his own right, many claimed that he wrote most of his ex-Crew N.W.A.'s lyrics, and was the face man for the genre as a whole. 

More in depth info on the Common VS. Ice Cube Beef can be found here

B-Boy VS. G-Boy

Ice Cube at the time was a proponent of the Nation Of Islam, and Common, as the title of the album suggests, became "Ressurected" within "The Lost and Found Nation of Islam in North America" aka the N.O.I. The high profile shots and rivalry, was defused (like many rap Beefs) by the leader of that group Minister Louis Farrakhan. But the fact that a underground B-Boy from Chicago, had stood up for the direction of the culture, gained a lot of love for Common. But interestingly, during that period, Ice Cube was also rapping in the so-called "Diggidy-Diggidy Style" Fast Rap style at the time, few people commented on this.

Ice Cube "Wicked"

Mos Def (aka Yasiin Bey), Talib Kweli & Common

In 1996, De La Soul released their legendary 4th album "Stakes Is High", the group re-assembled The Native Tongues, and appeared to have added some new members, Black Star (Mos Def, Talib Kweli &DJ Hi-Tek), Consequence and Common. For Hip-Hop purists, the move was extremely positive, not just because it was a East Coast Super Group, but it promoted the Conscious/Brotherhood aspect, in a Versace dipped industry.

Recently Common has been involved with a Beef with Drake, one of Cash Money's new roster of Regional and International Artists, including Drake (Canada), Niki Minaj (Trinidadian born/Brooklyn Native ) the U.K.'s own Jay Sean and others. Drake is a Teen actor who now Raps, his 1st album was extremely well received and has been celebrated as one of the new school's best. 

Before (Canadian) Drake was singing and talking like a D-Boy from the Trap, he was "Wheel Chair Jimmy" in Canadian T.V. show "The Kids From Degrassi Street". (For those not familiar with the subject, Canada and the U.S. are different places and their accents and cultures are different, jussayin!)

Drake/Jimmy freestyling on Degrassi...

Drake "Day Care" - "Take Care" Spoof
His second album "Take Care" has come under considerable critisism from Hip-Hop fans as being "Soft" and has to much of Drake singing "Vocoder style" ballads. There has been an unprecedented slew of comedy photoshop mock ups gunning Drake for his sophomore album. But that said, commercially the album did well, a hit amongst the female album buying market, and as most industry people understand that translates into $$$$! It is officially Platinum, as of writing this. 

Ludacris - Bada Boom (Big Sean & Drake Diss) 

Drake has had very mixed responses from traditional artists, DMX to mention but one, everybody seems to have an opinion about him. That's not to mention Beef with Toronto's Kardinal Offishall and more recently Ludacris??? But what is really going on? Is it a serious case of Band wagon jumping? Is it that Hip-Hop has been reduced to Cash fuelled 2 week beefs to sell units? The "True School" are always going to back Common (even after Electric Circus), but is it just a case of bitter old "Mad Rappers" as French Montana has said, or is it personal, or a Cash In? Common represents grown man B-Boy culture, of that there is no doubt, but Common just released a new album, then disses Drake? Is Drake an easy target? Say what you want about modern Hip-Hop, and whether you like him or not, he is popular amongst a certain demographic. Is Drake is the epitome of what is "wrong" with this culture? Perhaps to some, but surely there are bigger fish to fry?

Rick Ross - Stay Schemin' (feat. Drake &French Montana) Common Diss

"McRib Back" Rick Ross ft. Drake Official Music Video

too funny http://www.youtube.com/user/spacejamgardenz

Common - Sweet  (Drake Diss)

Common - Sweet (Official Parody Video) by Theory Hazit

Stay Schemin' Common Diss



Positive or Cop Out? A bit early? You decide.


It doesn't take a Sociology Professor to see that over-hyped average artists, amped egos, Industry fueled Beef and Money is definitely chipping away at Hip-Hop's credibility. As an upright elder in the scene, Common has had an amazing career, he is still a credible musician, and is a fully fledged actor, his history is undeniable. You only have to look at who "were" his peers when he started out, you will find few of them with a record career, let alone Hollywood career! In this era of "Twitter Beef" and "youtube Wars", many in Hip-Hop need to remember that Hip-Hop Battles are a PART of the culture, not THE Culture. 
Actors Turned Rappers or Rapper Turned Actors... Choose a lane already. New School need to respect the Architects, but at the same time The Old School need to give the New School some space...

"The Fab 5" Documentary Basketball & Hip-Hop (Whole Film)

"The Fab 5" Documentary Basketball & Hip-Hop *Watch It Before It Is Deleted*


In the early 90's a legendary group of 5 Hood MVP's joined the University of Michigan team. They brought swagger and fresh attitude to Collage Basketball, it is a fascinating look at 5 young men defying adversity, Corporate Exploitation, Racism and never giving up. It features Chuck D, Ice Cube and many Basketball stars. Must see if your a BBall fan or not!

Originally spotted on http://www.deftronic.com

The Kool Skool West Coast Electro Special PT.2 The Arabian Prince www.DaveyD.com Interview 18/3/06

Exclusive to Sensei.fm
The Kool Skool West Coast Electro Special PT.2 The Arabian Prince www.DaveyD.com Interview Originally Broadcast on Itch FM 18/3/06

The Arabian Prince "The 6th Member of N.W.A."

DJ Shucks One The Idiot hosts a West Coast Electro Special with a www.daveyd.com interview with The Arabian Prince (The 6th Member of N.W.A.) on The Kool Skool Radio Show 11/3/06. A successful solo artist, and member of The World Class Wrecking Crew, Bobby Jimmy & The Critters and N.W.A., Electro Pioneer/Producer & DJ The Arabian Prince aka Brother Arab/Professor X (not the X-Clan one), talks about; The L.A. Electro - U.K. New Wave Connection, The World Class Wrecking Crew v.s. Uncle Jams Army, N.W.A., his reason for leaving, and the Gangsta Death of L.A. Electro.

This episode features classic music by some of the foundation of The West Coast scene: N.W.A., The Egyptian Lover, 7A3, Kam, Bobby Jimmy & The Critters, J.J. Fad, Eazy-E, C.I.A., King Tee, Dr Dre, Snoop, Ice Cube, Ice-T, Donald D, Rodney-O & Joe Cooley, Above The Law, The Pharcyde, Dipset, The Game, Warren G, W.C and more!

Download/Listen Here



J.J. Fad The West Coast's most famous Female Group

Brother Arab rocking O.P. shorts!



Check out The Arabian Prince & The Egyptian Lover- Rare Live Set On Future Roots Radio on KPFK-04/4/09 http://dublab.com/archive/arabian-prince-egyptian-lover-live-on-future-roots-radio-kpfk-040409





The Kool Skool West Coast Electro Special PT.1 Egyptian Lover www.DaveyD.com Interview can be found here



Many thanks to our West Coast Zulu Ahkis at Funkwhatyaheard for "Puttin' A Zee On It"

Check out Davey D here

St. Ides Ghetto Sponsor - "Sippin' On 40's Of Brew! *Updated*

Rap & 40's - The Corporate/Rap cross over.

A look at Hip Hop's first real Corporate endorsement.

"So this is what a real man drinks." - Malt Liquor Advertising Slogan

40oz's is a cheap above average measurement of alcohol, Beer or in particular Malt Liquor, that became popular in the early 90's as almost an accessory in the "Timbo era" of Rap. Blamed for inner city violence, destruction of the Black Community, glamorising illegal street drinking, underage sex, fuelling Gang Related feuds, Alcoholism and exacerbating an already negative situation for people in Urban America.

The Early Years, The 1970's and direct marketing to the Black community


The Lockers - Foundation Dance group form L.A.
Tastes Like Schlitz"



Redd Fox - Colt45 Promo

Colt 45 hired National cross over Superstar Comedian Redd Foxx to front their campaign, but it does appear to be a bit tasteless with him drink driving? Saying that there is definitely an irresponsible Car culture theme running in the later St. Ides West Coast advertisements, as we shall soon see.

The refined 1980's, King Cobra, and Billy Dee for Colt45

Fred "The Hammer" Williamson played American Football for the Kansas City Chiefs in the 1960's later becoming an actor


Actor Billy Dee Williams famous for the Lando Callrission character in Star Wars Trilogy, was the next generation of Black celebrities to be courted by the Malt Liquor industry. Mr. Williams represented the classy,aspirational element of the community that Colt45 tried to align their product to.

"I even made Billy Dee sell Colt45" - Special K


Colt45 - Every time

People Under The Stairs - "Beer" 7"
An Hip-homage to Mr. Dee's service to Beer drinkers


7" centre art


"It works every time" Relaxed (hair!)

1990 St. Ides and Raps New Generation

St. Ides Malt Liquor

Towards the mid to late 1980's in Ronald Reagan's yuppie society, the reality for the left behind young people growing up in the Crack infested Cities, gone were the older emotional Soul ballads and Smooth Buppie role models, the sound that shone was Hip-Hop music. Hip-Hop being a predominantly party based genre, many songs had already mentioned B-Boys favourite drinks, Eazy-E's 8 Ball, Mr. X & Mr. Z's (The Dismasters) Eric B. & Rakim “I Know You Got Soul” parody "We Drink Old Gold" celebrating Olde English 800 in 1987, and Coqui 900 by Phillie Gangsta rapper Schoolly D, amongst others.

For the sake of "Keeping it real", Hip-Hop culture was a tight community, it was an underground movement, and to stop the "Whitewash" or Apartheid that had befallen Funk, when it watered down to Disco, any sign of a Corporate "Sell-out" could spell the end of an Artists career. Back then the songs were always, just for the sake of a song concept, but soon all of that was to change, and it would change Hip-Hop culture forever.


Eazy E unofficial Olde English memorial t-shirt

"Eazy-E's F*cked up

And got the 8-Ball rollin'

Old English 800

Yeah that's my brand

Take it in a bottle

40, Quart, or Can

Drink it like a mad man

Yes I do"

Eazy-E 8 Ball

Coqui900 - The choice of Phillie's 80's B-Boys

Coqui 900 from his Smoke Some Kill album
"Coqui 900 turns summer to a killer" - Schoolly D


Schooly D - Smoke Some Kill


Red Bull
"More Power Too You"

Using familiar slang expressions, double speak, power unabtainable to the most power-less members of society

As Hip-Hop music started to pick up National and International success, the Corporate work started to pay more attention to the emerging culture. St. Ides was launched, aggressively targeted the predominantly Black and Latino markets through direct Hip-Hop Marketing, by signing up the top Hip-Hop artists of the time and buying up Radio airtime and T.V. slots. By looking at the artists it becomes easy to see the direction St. Ides were going, with artists like Ice Cube, Kool G Rap, Scarface & Geto Boys, King Tee (feat. his DJ E-Swift of Alkoholics), DJ Pooh, Yo-Yo, EPMD, Eric B & Rakim, Cypress Hill, they were the more hardcore, West Coast style Gangsta Groups.

Tupac promoting Malt Liquor and gambling to "his little homies", his Thug Life Movement in action?

Then when the post Boys In The Hood, "G-Funk" era evolved, MC Eiht, Dr. Dre, Snoop Doggy Dogg, Warren G, and later on Tupac, Wu-Tang, Redman and even Biggie Smalls. The plan was a great success and increased St. Ides sales by 25% in the first year, and St. Ides became white college students favourite malt liquor.


Young Black Teenagers - Tap The Bottle featuring DJ Scribble

Snoop Dogg St. Ides promo Point of Sale poster

The West Coast artists really hit it big with the Corporate market. When you look at the St. Ides roster, 2/3 of the artists are L.A. Rappers and DJs. So-called L.A. Gangsta Rap was beginning its ascent, perhaps because in the West the climate is more acceptable for all year round street drinking. King Tee was one of the pioneers of Hooptie Rap, the Low Rider Car Culture cross-over, originally a Latin scene, to include the African American community . DJ Pooh was his DJ at the time, even though he is a legend as a DJ, but he became a big player in the Production side of the West Coast Hip-Hop scene as well. He featured as comedy relief in many early 90's Rap videos like "The Mack" in Ice Cube's Who's The Mack.

DJ Pooh is also better known now for co-writing and acting in the "Friday" film and recent Cartoon series with Ice Cube.


King Tee & DJ Pooh

"If you want to act a fool make sure St. Ides is in the place..." - King Tee


King Tee's Commercial


King Tee hopping out of the St. Ides Hooptie for a case


King Tee & DJ Pooh fighting over a case


DJ Pooh

King Tee & DJ Pooh - St. Ides Promo

DJ Pooh Commercial - Drink & Drive?




Super Pooh


DJ Pooh "big shots on the East Coast"


Wake up


Near miss with a black Mac truck full of Liquid death heading for a Hood near you...


DJ Pooh St. Ides Promo

Ice Cube, Mixed Messages and the Conscious Backlash

"We are at War!" Sister Soulja


"Sudz in da Hood"

Ice Cube - Embraced the Alcho-Dollar with a tight grip


Kill At Will-Ice Cube solo EP

Ice Cube after leaving N.W.A. reached out to Public Enemy and their Bomb Squad production team to produce much of his early solo releases. It was a shrewed move for two reasons. P.E. were the most popular groups in Conscious Hip-Hop Movement, so it cemented Cube as more than just a West Coast gang banger MC; but also the union shielded him from much of the N.W.A. fans backlash.


"Farrakhan's Flame Thrower" - Dr. Khalid Muhammad (middle) wIth Ice Cube (right) Photo credit - "The Man of Many Faces: Pt. 1: Uncovering the Truth About Dr. Malachi Z. York" by Yovan Christenson

As Cube continued to develop his more pro-Black consciousness sound, his songs became more outspoken and upfront. He aligned himself with the Nation Of Islam and its National Spokesman Dr. Khalid Muhammad (and later the New Black Panther Party). For example one of Dr. Muhammad's speeches feature on the controversial Cave B***h (Death Certificate album), and he even occasionally featured at Hip-Hop concerts & albums. The N.O.I. Minister for Los Angeles was also like Dr. Muhammed, very influencial within the Hip-Hop community, and the Organization was very popular there. Watts Rapper Kam (signed to Ice Cube's label "Lench Mob") was a Nation Rapper, and ex-N.W.A. band mate MC Ren was also affiliated.


Death Certificate - Ice Cube

But with the new message came obligations. Many within the Hip-Hop and Conscious movement, found his heavily publisiced endorsement, and almost spokesman role, for a particularly destructive avenue of the Alcohol Industry, on one hand; and his connection to the N.O.I., (who unlike the 5% Nation of Gods and Earths have strict No Alcohol and Smoking laws) confusing. On the back of Death Certificate is a split panel photo of Gang Bangers on one side, and on the other, the upright members of the F.O.I. Fruit Of Islam, the Security for the N.O.I. (and often Hip-Hop acts). Most Street guys, could understand the dichotomy and duality of the City existance, but murmerings of hypocrisy were starting to appear. "How can he be down with the destroyers of the Black Community while being part of the builders of that same community?"


Ice Cube speaking at a N.O.I. meeting in the early 90's


Ice Cube - St. Ides commercial

At this time Ice Cube, who without a doubt did more Commercials for St. Ides than all of the Rappers, came under a lot of peer pressure for his part in the promoting of Malt Liquor. Sista Soulja and the rest of Public Enemy were openly critical in several songs that appear to be aimed at him. Sister Souljah on her 1992 360 Degrees Of Power album, released on "Wild Buck Beer Rap" which featured what appeared to be a parody of Ice Cube (and probably others) - "MC Just Want To Get Paid". Although confusingly, Ice Cube also featured as a guest on the album.

"Violate you, a Muslim drinking brew" - Common Sense in The B***h In You

Chicago Afro-centric MC Common (then Common Sense) came out with a Pete Rock produced beef track The B***h In You, which out of nowhere was one of the most vicious battle records in Hip-Hop history. Ice Cube who after dodging high calibre N.W.A and Dr Dre diss records, still remained one of the most popular Rappers until that time.
"And videos wit white boys talking you get Wicked
Natural Born Killa, n***a you natural born God
Read, rich, got the nerve to say you rob
Hypocrite, I'm filling out your Death CertificateSlanging bean pies and St. Ide's in the same sentence
Shoulda' repented, on the 16th of October"
Common Sense in The B***h In You

Common who although not very commercially successful, was an underground star, and as he approached him not on a "Gansta-fied" level, but on a doctrinal/Hip-Hop level, Ice Cubes foundations looked rocky.

He had just released the album The Predator, with a"diggidy-style" mix of Street Conscious, and Cypress Hill like weed influenced G-Rap songs. The cover features Ice Cube smoking what appears to be a Weed pipe, Common Sense pointed out things he felt were Hypocratical. The White Rock group The Red Hot Chilli Peppers guest in the video Wicked, while one of the tracks is an anti-interegration skit called "Integration". Common also calls him out on the confused meassage of Slanging or selling "Bean Pies", the vegetarian Whole food snacks that the N.O.I. sell to the community, and at the same time he was selling the scourge of Malt Liquor. The "repenting" he mentions on the October 16, is the Nation of Islam's Annual "International Day of Atonement and Reconciliation", the day the Million Man March was held.

The whole affair seemed to be getting out of hand, so the the Honourable Minister Loius Farrakhan arranged for a truce between the two rappers. Around that time, his disgruntled act Kam, came into conflict with him on the DJ Pooh dis track Whoop Whoop, also although DJ Muggs produced some of the The Predator tracks, Cypress Hill also had a dis track for him. So even though Ice Cube, DJ Pooh and Cypress were getting the 40 money, it evidentlt didn't stop them from crashing into each other...

Eric B. & Rakim

Eric B & Rakim

Eric B. & Rakim's promos were some of the most popular, and sound like un-released tracks from their last Don't Sweat The Technique album. As stated above, "the God Rakim Allah" as a 5%er did not have the same conflicts in Lessons, as Alchohol & even Drugs were allowed in its infancy , so remained untouched for the most part by the issue.

Eric B. & Rakim - St. Ides Promo 1 (1990)

Eric B. & Rakim - St. Ides Promo 2 (1990)

The Geto Boys


Texas group Geto Boys, Willie D, Bushwick Bill and Scarface. Jamaican born Bushwick Bill after his much publicized Suicide attempt,recorded a St. Ides advert.

Ice Cube & The Geto Boys - St. Ides Commercial

Geto Boys - Damn It Feels Good To Be A Gangsta

Cypress Hill

Cypress Hill - "I just Want to Kill A Can"

Dr. Dre & Snoop Dogg

Dr Dre & Snoops Low Rider transforms into...


a St. Ides bottle...


An underage Snoop Dogg & Dr. Dre "pumpin' that (Liquid) bass"

DR.DRE & Snoop Dogg - St. Ides Commercial

Snoop Dogg & Tupac

Snoop & Tupac Special Brew Flavoured Malt Liquor, marketing "Ghetto Juice", a mixture of 40oz M.L. with Wine Cooler

As Tupac joined the St. Ides payroll, Biggie Smalls got too...

Biggie Smalls

Biggie Sipps


Biggie


Biggie Smalls - St. Ides P.O.S.
So drunk he doesn't realise he is throwing his dub upside down...

Notorious BIG - St. Ides commercial

The mid 90's and Direct aim at the Black Market


Midnight Dragon - "I'm gonna get you sucka!"

"Genocide kickin' in yo back
How many times have you seen
A black fight a black
After drinkin' down a bottle
Or a malt liquor six-pack
Malt liquor bull
What it is is bullshit Colt
45 another gun to the brain
Who's sellin' us pain
In the hood another up to no good
Plan that's designed by the other man
But who drink it like water
One and on till the stores reorder it
Brothers cry broke but they still affordin' it
Sippin' it lick drink it down oh nooo
Drinkin' poison but they don't know
It used to be wine
A dollar and a dime
Same man, drink in another time
They could be hard as hell and don't give a damnBut still be a sucker to the liquor man!"
"1 Million Bottlebags" - Public Enemy from Apocalypse 91: The Enemy Strikes Black 1991


Beer Goggles



Elemental Hip-Hop culture magazine feature on the 40oz and the 40oz Crew

What's In A Name?

Perhaps the fact that it is a large quantity of Beer, and the demographic, not for the weak willed, the names are either named after Wild and Dangerous animals:
Wild Cat, Pit Bull, Crazy Horse, Dark Horse, King Cobra, Wildcat, Panther Coco, The Beast, The Cat, Stallion


Crazy Horse- "The Jack Daniel's of 40's"

To Guns and Fighting:
Black Belt, Boxer, Camo Silver Ice, Cyclone Power, Dakota Kick, Iron City, Laser, Magnum, Turbo 1000

When the Malt Liquor competition got fierce, it seemed like the Distilling marketing people really went off into the deep end. Many brands gained blatent Gambling, "Big Figures" and "Black" connectations, either colour wise or so-called "Ebonics" or "Hood" references:

Lucky Number 7, Evil Eye, Dirt Cheap... Ice, O.G. Premium???!!!

More on that later


Cool Colt - "The Newport flavoured 40..."

As the 90's progressed around, one of the most sinister trends in 40oz marketing arrived. At that time in Hip-Hop Newport Menthol Cigarettes were popular, Colt45 produced a "Menthol flavoured Malt Liquor", and several other brands followed suit. Menthol Cigarettes are blamed by some for not only obviously being carsonogenic, but allegedly lowering sperm count, or actually causing outright infertility. This in association with Menthol flavored Alcohol, appeared to be a Mega-ton Genocide bomb designed for the Black Community, evidence enough for many.

"Olde Gold" - Traditional, Ice 800 (Menthol like Cool Colt) & High Gravity(?)

The following excerpt, taken from Sourcewatch.org, is from a post entitled “Kent and Newport Cigarettes Reaching the Black Community“:

"This 1971, 6-page marketing document from Lorillard proposes marketing strategies to increase sales of Newport cigarettes to lower income African Americans. One strategy was to create a Black advertising character called “Bold Soul”:


Newport "Bold Soul"

"…complete with dashiki and natural, the Bold Soul is intended to create a relevancy that associates Newport with modern Black pride and individuality. The Bold Soul was also used to project an image of masculinity. Headline, short copy and language…tended to concentrate of the blue collar aspect, as well as the lower-middle to lower income levels accounting for 83% of the Black population."** found here


Private Stock (not very private if its only a buck 50), again promoting the aspect of "power"...


Pit Bull promoting fighting breeds

As the companies saw an opening in the Market the messages and the target audience became less "Camo"-flaged, and the backlash against the "Hip-Hop-ified" marketing created strong condemnation within many spheres of the Black community.


Phat Boy- Using Hip-Hop termonology to market to Raps new generation

"Phat Boy NOTE: There was a lot of controversy surrounding Phat Boy & it's target market (that being underage black kids) due to its label/name/colors, which is why it was eventually pushed off the market."*


Four O Ice - Mock graffiti, "hood graffics"?!


Brick House "Its all good"...
Again mock Graffiti, but this time with a disclaimer!

"The bottom of the label reads: "Respect yourself & the property of others. Keep the peace. Never drink & drive. Be responsible AT ALL TIMES."

And the back of the label reads: "To the People, From the People. For every can and bottle purchased a portion of proceeds are put directly back into your community. South Central LA, Oakland, Compton and others benefit from (CPP). Community Partners Program"*
Gee thanks - or as Chuck D would say "Shut em down!"


Satirical advert, suggesting 40oz & Graffiti go hand in (Can) Hand


Skateboard Drink Driving parody



Satirical 40oz bottle label, critisizing the cycle of violence and alcohol fuelled murder in inner city U.S.A.
The wide spread use of this phrase was popularized by Ice Cubes song Dead Homiez and John Singleton's film Boyz In The Hood


Afroman - Colt45 Christmas
Comedy Rap Album


Olde English 800 "8 Ball"
64 & 40oz versions "When enough is NOT enough!"

Mixtape with all of the St.Ides Adverts on it:

Download

St. Ides Compilation

"Malt Liquor Hits"
"Crooked I"
MILS from Soul Assassins

Hip-Hop Brainwash?

Corporations and Health Watch provides activists, researchers, health professionals, policy makers and others with information and resources so they can act to change corporate practices that harm health. Bellow is a segment of their findings. More info here

"Industry Malt Practice: Maria Alaniz, a member of San Jose's Human Rights Commission, says "malt-liquor advertising is "the most lowlife" alcohol advertising--the worst of a manipulative lot."


Snoop Dogg St. Ides P.O.S.

"The malt liquor industry, drunk on high-octane sales to the black hip-hop nation, sets its sights on the Latino youth market

Hard-liquor commercials continued on Spanish-language television even while the liquor industry was voluntarily keeping them out of the rest of the media. [A] study organized by Alaniz in Redwood City, Union City and Gilroy showed that the typical Latino student in those cities passed between 10 and 61 billboard liquor ads each day on the way to school

Although only a handful of Latino rappers have done malt liquor commercials, the rap/hip-hop connection is the key to understanding how malt liquor advertising has already penetrated the Latino youth market."


"Deathrow" (nodiggidy) Mixtape
213 (Snoop, Warren G, and Nate Dogg.) - St. Ides promo EP
Track titles:
01. St. Ides In The LBC
02. When We Sippin On The Brew
03. Drank Anthem
04. Dogg Food & Drank
found here

"Hip-hop is not stratified along racial lines in the same way as the rest of the country," Themba says. "Advertisers have turned hip-hop into a single, multicultural market, with black kids as the 'opinion leaders.' It's called the 'hip-hop nation.' When they get black rappers to do ads for malt liquor, they're reaching black kids, Latinos and everybody else who identifies with the music."***

Hip-Hop Corporatism, Soul for Sale

"Sizzurp's attractive packaging and popular name make the brand a must have." - Dipset's Sizzurp Brand statement


50 Cent at General Motors

Since that period every fibre of the Hip-Hop movement has been up for grabs. Rapper driven Reality T.V. shows, Car Collaborations with Global Giants, Shoe and Clothes lines; it is a multi-Billion Dollar buisness, and i guess all most people really strive for is success, and who are we to judge. The Music industry, Organized Crime and the Alcohol industry have always been connected, and now some of the most powerful Alcohol Distributers own many of the Record labels, so it is a dream market move for them, Conglomerates direct marketing their wares, directly into the minds of the young music fans. Hip-Hop is also the most openly competitive Genre, so it reflects in the constant bar raising.

Is it Art reflecting life?

Is it really surprising that "Certified Gangsta's" Dipset released Sizzurp. Sizzurp replicates the Ghetto scourge of the South and Mid-West, where the drinking of Codine based Perscription Cough Medicine, regularly kills the people who become addicted to it.


"That Purple Punch"
Dipset "The New Black Panthers" - Jim Jones
Red + Blue = Purple


Codine based Grape flavored Cough Medicine the cheap "legal" high

Rappers regularly product place luxury items, but what happens when Hip-Hop becomes nothing but a sales pitch????


1970's "A completely unique experience..."

More in depth look at the history and more info on the history of the 40oz here

More reading:


www.40ozmaltliquor.com

*The excellent and funny www.40ozmaltliquor.com is a site dedicated to documenting the 40oz market
A majority of the Bottle photos, Posters, P.O.S. featured & many more 40oz promos found here (Many thanks to Bruz and the guys at the site who kindly allowed me to use the imagery)

Check they're T-shirts here

** Kent and Newport Cigarettes Reaching the Black Community from SourceWatch

*** "Liquid Trouble" By J. Douglas Allen-Taylor From the July 24-30, 1997 issue of Metro.