Papoose " Incarcerated Scarfaces" & Why He's a #7 MC - 2015

Papoose "Incarcerated Scarfaces" & Why He's a #7 MC - 2015

BK's #1 Son, your favourite Rappers Instramental re-inventor street ministry bomb dropper Papoose has put out a new version of Raekwon "Incarcerated Scarfaces" in anticipation of his soon to be released 2nd album "You Can’t Stop Destiny".

  

"Hip-Hop was something that was created by have-nots, so they could make something out of themselves & have gwop" Papoose -
"Incarcerated Scarfaces"

Papoose " Incarcerated Scarfaces" & Playlist of some Pap fire

Afrika Bambaataa (The Amen Ra of Universal Hip-Hop Kulture) 2013 UK Tour Dates, London Gig Info & Zulu Lessons

Afrika Bambaataa (The Amen Ra of Universal Hip-Hop Kulture) 2013 UK Tour Dates & London Info

The Master Of Records & Founder of The Universal Zulu Nation Afrika Bambaataa will be touring the UK 1-7 of June 2013. He will be in London:
Wed 3 June 2013
@

The​ CLF Art CAfe

133 Rye Lane.
London, 

Peckham SE15 4ST
generalenquiries@clfartcafe.org

Tel: +44-020-7732-5275

Get the £10 Advance Tickets HERE

JUNE 1-  SOUTHAMPTON - SOUL CELLAR
JUNE 2-  CARDIFF - THE GLOBE
JUNE 4-  BRISTOL - DO JO CLUB
JUNE 5-  LONDON - BUSSEY CLUB
JUNE 6-  OXFORD - THE CELLAR
JUNE 7-  BRIGHTON - THE HAUNT


Afrika Bambaataa & Soul Sonic Force - Planet Rock


NAMM Oral History Series - Legendary DJ Afrika Bambaataa interview (2012)


AFRIKA BAMBAATAA (UNIVERSAL ZULU NATION) BUILDS ON LAW & NATIONALITY IN ATLANTIS OCTOBER 25, 2011 (Part 1)


AFRIKA BAMBAATAA (UNIVERSAL ZULU NATION) BUILDS ON LAW & NATIONALITY IN ATLANTIS OCTOBER 25, 2011 (Part 2)

Hour Of Truth featuring Afrika Bambaataa

Hakim Green,and Baba Nu discuss the Moors with Bambaataa and Dr. Shaka Zulu of the Zulu Nation of Kemetic Moors. 


ZULU Infinity Lesson 1 (Lord Cashus D breaks down the Zulu "Party Face")

Papoose on Sway (& HEATHER B) in the Morning, Talks No Sell Out, Illuminati & Smashes the Freestyle Again!!!!

"1: I'm the nicest N***a on the streets, I drop the most jewels, most science on the beat!"

@Papooseonline on Sway (& HEATHER B) in the Morning, Talks No Sell Out, Illuminati & Smashes the Freestyle Again!!!!

"Pap is finally going to release his long delayed, much hyped LP The Nacirema Dream in 2013. I don’t even know how to respond to that.
In these two clips he talks about why he never dumbed his lyrics down, lyricism as a detriment, the Illuminati and much more." - Ripped Strrrrrrr8 from http://nahright.com/news


Papoose Freestyles on Sway in the Morning


A-MAFIA "GET MONEY STAY TRUE" feat. PAPOOSE (OFFICIAL VIDEO)

Kool Moe Dee The 1st Metaphysical Rapper

King Kool Moe by The Kool Skool's Shucks One

KOOL MOE DEE Do You Know What Time it Is LIVE 1988

Its nothing new to readers of The Kool Skool, that Kool Moe Dee is on the all time top 5 favourite MCs on our list. Kool Moe Dee 1st came out as a member of the popular Foundation Group Treacherous 3, alongside Special K, L.A. Sunshine, (his solo recording DJ) Easy Lee. 

Kool Moe Dee - Krush-Kill-Destroy!

LL Cool J's Bucket Kangol under the tire of his Cherokee Jeep, a concept later taken by Ultramagnetic MC's "Critical Beatdown" Album. Kool Moe Dee - Kool Keith anyone?

Busy Bee vs Kool Moe Dee "First Ever Rap Beef"

"Put that bomb-digging-bomb-bulls**t on hold" - Kool Moe

Return of the Boombap's Interview with Kool Moe Dee breaks down Bee vs Kool Moe Dee, LL Cool J vs KMD battle

www.dopevids.itstheboombap.com 
WWW.ITSTHEBOOMBAP.COM 

Treacherous 3 Santa's Rap - Beat Street

"Ho-Ho-Ho, open up the door!"

KMD & GMC

2 of "the best that ever did it"

Kool Moe, was the 1st complicated Metaphysical MC, he was one of the few Block Party Rappers to take the original B-Boy style, and translate it to Gold & Platinum Plaques, bringing battle styles, Positive messages and "Knowledge, Wisdom & Understanding" to his Lyrics. Deeply involved in the early careers of Bronx MC KRS One, his group B.D.P., and the "Stop The Violence" Movement, and although Kool Moe Dee (alongside West Coast O.G. Ice-T), was involved in high profile battles with LL Cool J, was a defining force linking the Old School and the New School. 

“For me, I don’t play into that,” explained the rapper. “We let the nuance dictate to the essence [where] up is down; down is up. Who spread the memo around the ’hood that being dumb was cool? That’s part of the reason I named myself ‘Kool’ — how is it intelligence, doing your homework and knowing your lessons not be cool?” - Kool Moe Dee from HERE

Kool Moe Dee Feat. Chuck D & KRS-One - Rise And Shine

Album "Funke Funke Wisdom" 1991 

"Each One Teach One" Chuck D This video is an example of his attempt to unify the Foundation Block Party Artists like Whodini, Doug E Fresh, with the newer School Artists, Run DMC, Tribe Called Quest, Red Head King Pin, Grand Daddy I.U., D-Nice

"Holdin' my mic like the staff of Ra, Brining true light after dark" - KMD

Kool Moe Dee - Death Blow (LL Cool J Diss)

1st "God On The Mic"

KMD in his Iconic African Crown - "African Proud"

Many of his hit records were produced by Teddy Riley, an upcoming Super Producer credited by many of creating the fast New Jack Swing R&B style genre. At the time it was a wise choice, as the Producer was an untouchable hit maker, but unfortunately as the new school harder Production style of The 45 King, Marley Marl, Herb Luv Bug etc, would dictate the future of Hip-Hop, too many younger listeners, Kool Moe's commercial production choices sounded too dated and pop orientated. 


Kool Moe Dee "Unsung" Documentary Special
Kool Moe explains in his usual intellectual why why he felt the documentary and Media mis-represent Hip-Hop Culture read it HERE


SpitFire with Kool Mo Dee only on IAMHIPHOP.com


Kool Moe Dee - How Cool Can One Black Man Be?
Sly digs at Rakim & Ice T?

Meet Kool Moe Dee on Davey D TV

Kool Moe Dee speaks on the art of emcee

Redman Ft. Kool Moe Dee – Rockin’ Wit Da Best Music Video

Kool Moe Dee-Freestyle at The Soul Train Awards

Name checking the loosers!

Kool Moe Dee - Revolution

Recent song by KMD

There's a God on the Mic: The True 50 Greatest MCs by Kool Moe Dee

Buy it HERE

Kool Moe Dee performs and discusses his craft at O, Miami's panel discussion of Yale UP's The Anthology of Rap at the Frank Gehry-designed New World Center on Miami Beach, Thursday, April 28, 2011. O, Miami is a production of University of Wynwood, in partnership with the John S. and James L. Knight Foundation.

He has many released several solo albums, has appeared in many films and a released a book on the Art of MCing, one of the 1st to look at Rap as a serious Artform. His list of 1sts are long, and his influence and impact on Hip-Hop is sadly under represented in modern "Rap History" annuls, but its safe to say, his early influence on legendary Lyricists Kool Kieth, Rakim, Ice-T, Nas and even the blending of smooth styling & 5% knowledge of Big Daddy Kane are evident.

www.oldschoolhiphop.com Interview with Se’ Divine The Master Mind of the Legendary Supreme Team Show/WHBI

The 1st Gods on the Mic! 

5%ers, Just Allah & Se’ Divine The Master Mind of the WHBI Legendary Supreme Team Show
(Back of the "Hey DJ" 12")

www.oldschoolhiphop.com Interview with Se’ Divine The Master Mind of the Legendary Supreme Team Show/WHBI. The World Famous Supreme Team Show were an early Hip-Hop Radio DJ's, on the WHBI Radio Station, later they joined with Sex Pistol's Manager Malcolm Maclaren to record Buffalo Girls and "Hey DJ". In the interesting interview he talks about his move from Baltimore, Hustling, his radio show on WHBI, Mr.Magic, confusion with them and Fat Cat and The Supreme Team (drug crew from Queens), Recording in the U.K., 5% and more!

For Interview click here: http://www.oldschoolhiphop.com/interviews/sedevine.htm


World's Famous Supreme Team - Planet E
Early Train Graffiti video


World's Famous Supreme Team Show Live 1983 Broadcast WHBI 105.9 FM

BIG DADDY KANE & BIZ MARKIE LIVE HMV June 22nd 2012 FORUM LONDON

Mean Fiddler & Jazz Cafe in association with Droppin' Science present..

BIG DADDY KANE (Live) & BIZ MARKIE (live) Full 2 hour show!!

Plus support from:

DROPPIN' SCIENCE (dj’s Matman & Daredevil)
CHIMA ANYA MBChB (hons) - Live with band &
DJ 279 (Choice FM)
Hosted by BIG TED

Opening doors 8PM until 1.00AM
HMV Forum – London Friday 22nd June 2012

It's a Friday night so stick around after the live shows, were gonna party hard after!

Get your ticket asap for the hip hop gig of the Summer:
TICKET LINKS : http://venues.meanfiddler.com/the-forum/listings/featured/7095
Tickets £22.50

Check out the facebook event page HERE

“Two of hip-hop’s greatest ever M.C.’s perform live on stage”
Found on DJ Matman's Blog
http://djmatman.blogspot.co.uk
http://www.mixcloud.com/djmatman

Papoose does the 5 Fingers of Death on #SwayInTheMorning & "I'm Like That" Remix

Papoose does the 5 Fingers of Death on #SwayInTheMorning & "I'm Like That" Remix

Papoose fearlessly entered the 5 Fingers of Death on #SwayInTheMorning. 

DJ Wonder threw 5 random beats for him freestyle over -- and he killed each of them. 

House & Red Hot Chilly Peppers

Found on http://www.fiyahmuzik.com

Papoose ft. Jadakiss, Styles P & 2 Chainz - I'm Like That Remix

Strong Island's Keith Murray Freestyle & The Most Beautiful Thing In This World

Def Squad's Keith Murrey and his ridiculously underrated 1996 Enigma Album

Still to this day Keith Murray is one of the nicest MC's out there. Discovered by EPMD's Eric Sermon and after featuring on one of the tracks (Hostile?) on E Dub's solo album, his career was set. 



Keith Murray Freestyle
Here he is blending 5% Science & War Tactics in this ill 2007 Freestyle!



Keith Murray-The Most Beautiful Thing In This World
Keith doing the Lex Coupe bounce) with his E. Sermon produced, early 90's mixtape smasher The Most Beautiful Thing In This World. The song is off of his 1st album of the same title.

http://www.myspace.com/thekoolskool
http://thekoolskool.blogspot.com
http://thekoolskool.podomatic.com

Always support the foundation!!!
http://www.myspace.com/keithmurray

Papoose Papoose - "Shot Caller" - More New Fire!!!

Papoose - Shot Caller (Directed By Doggie Diamonds)
Pap dropping more Jewels for the fools! Check the lyrics!

St. Ides Ghetto Sponsor - "Sippin' On 40's Of Brew! *Updated*

Rap & 40's - The Corporate/Rap cross over.

A look at Hip Hop's first real Corporate endorsement.

"So this is what a real man drinks." - Malt Liquor Advertising Slogan

40oz's is a cheap above average measurement of alcohol, Beer or in particular Malt Liquor, that became popular in the early 90's as almost an accessory in the "Timbo era" of Rap. Blamed for inner city violence, destruction of the Black Community, glamorising illegal street drinking, underage sex, fuelling Gang Related feuds, Alcoholism and exacerbating an already negative situation for people in Urban America.

The Early Years, The 1970's and direct marketing to the Black community


The Lockers - Foundation Dance group form L.A.
Tastes Like Schlitz"



Redd Fox - Colt45 Promo

Colt 45 hired National cross over Superstar Comedian Redd Foxx to front their campaign, but it does appear to be a bit tasteless with him drink driving? Saying that there is definitely an irresponsible Car culture theme running in the later St. Ides West Coast advertisements, as we shall soon see.

The refined 1980's, King Cobra, and Billy Dee for Colt45

Fred "The Hammer" Williamson played American Football for the Kansas City Chiefs in the 1960's later becoming an actor


Actor Billy Dee Williams famous for the Lando Callrission character in Star Wars Trilogy, was the next generation of Black celebrities to be courted by the Malt Liquor industry. Mr. Williams represented the classy,aspirational element of the community that Colt45 tried to align their product to.

"I even made Billy Dee sell Colt45" - Special K


Colt45 - Every time

People Under The Stairs - "Beer" 7"
An Hip-homage to Mr. Dee's service to Beer drinkers


7" centre art


"It works every time" Relaxed (hair!)

1990 St. Ides and Raps New Generation

St. Ides Malt Liquor

Towards the mid to late 1980's in Ronald Reagan's yuppie society, the reality for the left behind young people growing up in the Crack infested Cities, gone were the older emotional Soul ballads and Smooth Buppie role models, the sound that shone was Hip-Hop music. Hip-Hop being a predominantly party based genre, many songs had already mentioned B-Boys favourite drinks, Eazy-E's 8 Ball, Mr. X & Mr. Z's (The Dismasters) Eric B. & Rakim “I Know You Got Soul” parody "We Drink Old Gold" celebrating Olde English 800 in 1987, and Coqui 900 by Phillie Gangsta rapper Schoolly D, amongst others.

For the sake of "Keeping it real", Hip-Hop culture was a tight community, it was an underground movement, and to stop the "Whitewash" or Apartheid that had befallen Funk, when it watered down to Disco, any sign of a Corporate "Sell-out" could spell the end of an Artists career. Back then the songs were always, just for the sake of a song concept, but soon all of that was to change, and it would change Hip-Hop culture forever.


Eazy E unofficial Olde English memorial t-shirt

"Eazy-E's F*cked up

And got the 8-Ball rollin'

Old English 800

Yeah that's my brand

Take it in a bottle

40, Quart, or Can

Drink it like a mad man

Yes I do"

Eazy-E 8 Ball

Coqui900 - The choice of Phillie's 80's B-Boys

Coqui 900 from his Smoke Some Kill album
"Coqui 900 turns summer to a killer" - Schoolly D


Schooly D - Smoke Some Kill


Red Bull
"More Power Too You"

Using familiar slang expressions, double speak, power unabtainable to the most power-less members of society

As Hip-Hop music started to pick up National and International success, the Corporate work started to pay more attention to the emerging culture. St. Ides was launched, aggressively targeted the predominantly Black and Latino markets through direct Hip-Hop Marketing, by signing up the top Hip-Hop artists of the time and buying up Radio airtime and T.V. slots. By looking at the artists it becomes easy to see the direction St. Ides were going, with artists like Ice Cube, Kool G Rap, Scarface & Geto Boys, King Tee (feat. his DJ E-Swift of Alkoholics), DJ Pooh, Yo-Yo, EPMD, Eric B & Rakim, Cypress Hill, they were the more hardcore, West Coast style Gangsta Groups.

Tupac promoting Malt Liquor and gambling to "his little homies", his Thug Life Movement in action?

Then when the post Boys In The Hood, "G-Funk" era evolved, MC Eiht, Dr. Dre, Snoop Doggy Dogg, Warren G, and later on Tupac, Wu-Tang, Redman and even Biggie Smalls. The plan was a great success and increased St. Ides sales by 25% in the first year, and St. Ides became white college students favourite malt liquor.


Young Black Teenagers - Tap The Bottle featuring DJ Scribble

Snoop Dogg St. Ides promo Point of Sale poster

The West Coast artists really hit it big with the Corporate market. When you look at the St. Ides roster, 2/3 of the artists are L.A. Rappers and DJs. So-called L.A. Gangsta Rap was beginning its ascent, perhaps because in the West the climate is more acceptable for all year round street drinking. King Tee was one of the pioneers of Hooptie Rap, the Low Rider Car Culture cross-over, originally a Latin scene, to include the African American community . DJ Pooh was his DJ at the time, even though he is a legend as a DJ, but he became a big player in the Production side of the West Coast Hip-Hop scene as well. He featured as comedy relief in many early 90's Rap videos like "The Mack" in Ice Cube's Who's The Mack.

DJ Pooh is also better known now for co-writing and acting in the "Friday" film and recent Cartoon series with Ice Cube.


King Tee & DJ Pooh

"If you want to act a fool make sure St. Ides is in the place..." - King Tee


King Tee's Commercial


King Tee hopping out of the St. Ides Hooptie for a case


King Tee & DJ Pooh fighting over a case


DJ Pooh

King Tee & DJ Pooh - St. Ides Promo

DJ Pooh Commercial - Drink & Drive?




Super Pooh


DJ Pooh "big shots on the East Coast"


Wake up


Near miss with a black Mac truck full of Liquid death heading for a Hood near you...


DJ Pooh St. Ides Promo

Ice Cube, Mixed Messages and the Conscious Backlash

"We are at War!" Sister Soulja


"Sudz in da Hood"

Ice Cube - Embraced the Alcho-Dollar with a tight grip


Kill At Will-Ice Cube solo EP

Ice Cube after leaving N.W.A. reached out to Public Enemy and their Bomb Squad production team to produce much of his early solo releases. It was a shrewed move for two reasons. P.E. were the most popular groups in Conscious Hip-Hop Movement, so it cemented Cube as more than just a West Coast gang banger MC; but also the union shielded him from much of the N.W.A. fans backlash.


"Farrakhan's Flame Thrower" - Dr. Khalid Muhammad (middle) wIth Ice Cube (right) Photo credit - "The Man of Many Faces: Pt. 1: Uncovering the Truth About Dr. Malachi Z. York" by Yovan Christenson

As Cube continued to develop his more pro-Black consciousness sound, his songs became more outspoken and upfront. He aligned himself with the Nation Of Islam and its National Spokesman Dr. Khalid Muhammad (and later the New Black Panther Party). For example one of Dr. Muhammad's speeches feature on the controversial Cave B***h (Death Certificate album), and he even occasionally featured at Hip-Hop concerts & albums. The N.O.I. Minister for Los Angeles was also like Dr. Muhammed, very influencial within the Hip-Hop community, and the Organization was very popular there. Watts Rapper Kam (signed to Ice Cube's label "Lench Mob") was a Nation Rapper, and ex-N.W.A. band mate MC Ren was also affiliated.


Death Certificate - Ice Cube

But with the new message came obligations. Many within the Hip-Hop and Conscious movement, found his heavily publisiced endorsement, and almost spokesman role, for a particularly destructive avenue of the Alcohol Industry, on one hand; and his connection to the N.O.I., (who unlike the 5% Nation of Gods and Earths have strict No Alcohol and Smoking laws) confusing. On the back of Death Certificate is a split panel photo of Gang Bangers on one side, and on the other, the upright members of the F.O.I. Fruit Of Islam, the Security for the N.O.I. (and often Hip-Hop acts). Most Street guys, could understand the dichotomy and duality of the City existance, but murmerings of hypocrisy were starting to appear. "How can he be down with the destroyers of the Black Community while being part of the builders of that same community?"


Ice Cube speaking at a N.O.I. meeting in the early 90's


Ice Cube - St. Ides commercial

At this time Ice Cube, who without a doubt did more Commercials for St. Ides than all of the Rappers, came under a lot of peer pressure for his part in the promoting of Malt Liquor. Sista Soulja and the rest of Public Enemy were openly critical in several songs that appear to be aimed at him. Sister Souljah on her 1992 360 Degrees Of Power album, released on "Wild Buck Beer Rap" which featured what appeared to be a parody of Ice Cube (and probably others) - "MC Just Want To Get Paid". Although confusingly, Ice Cube also featured as a guest on the album.

"Violate you, a Muslim drinking brew" - Common Sense in The B***h In You

Chicago Afro-centric MC Common (then Common Sense) came out with a Pete Rock produced beef track The B***h In You, which out of nowhere was one of the most vicious battle records in Hip-Hop history. Ice Cube who after dodging high calibre N.W.A and Dr Dre diss records, still remained one of the most popular Rappers until that time.
"And videos wit white boys talking you get Wicked
Natural Born Killa, n***a you natural born God
Read, rich, got the nerve to say you rob
Hypocrite, I'm filling out your Death CertificateSlanging bean pies and St. Ide's in the same sentence
Shoulda' repented, on the 16th of October"
Common Sense in The B***h In You

Common who although not very commercially successful, was an underground star, and as he approached him not on a "Gansta-fied" level, but on a doctrinal/Hip-Hop level, Ice Cubes foundations looked rocky.

He had just released the album The Predator, with a"diggidy-style" mix of Street Conscious, and Cypress Hill like weed influenced G-Rap songs. The cover features Ice Cube smoking what appears to be a Weed pipe, Common Sense pointed out things he felt were Hypocratical. The White Rock group The Red Hot Chilli Peppers guest in the video Wicked, while one of the tracks is an anti-interegration skit called "Integration". Common also calls him out on the confused meassage of Slanging or selling "Bean Pies", the vegetarian Whole food snacks that the N.O.I. sell to the community, and at the same time he was selling the scourge of Malt Liquor. The "repenting" he mentions on the October 16, is the Nation of Islam's Annual "International Day of Atonement and Reconciliation", the day the Million Man March was held.

The whole affair seemed to be getting out of hand, so the the Honourable Minister Loius Farrakhan arranged for a truce between the two rappers. Around that time, his disgruntled act Kam, came into conflict with him on the DJ Pooh dis track Whoop Whoop, also although DJ Muggs produced some of the The Predator tracks, Cypress Hill also had a dis track for him. So even though Ice Cube, DJ Pooh and Cypress were getting the 40 money, it evidentlt didn't stop them from crashing into each other...

Eric B. & Rakim

Eric B & Rakim

Eric B. & Rakim's promos were some of the most popular, and sound like un-released tracks from their last Don't Sweat The Technique album. As stated above, "the God Rakim Allah" as a 5%er did not have the same conflicts in Lessons, as Alchohol & even Drugs were allowed in its infancy , so remained untouched for the most part by the issue.

Eric B. & Rakim - St. Ides Promo 1 (1990)

Eric B. & Rakim - St. Ides Promo 2 (1990)

The Geto Boys


Texas group Geto Boys, Willie D, Bushwick Bill and Scarface. Jamaican born Bushwick Bill after his much publicized Suicide attempt,recorded a St. Ides advert.

Ice Cube & The Geto Boys - St. Ides Commercial

Geto Boys - Damn It Feels Good To Be A Gangsta

Cypress Hill

Cypress Hill - "I just Want to Kill A Can"

Dr. Dre & Snoop Dogg

Dr Dre & Snoops Low Rider transforms into...


a St. Ides bottle...


An underage Snoop Dogg & Dr. Dre "pumpin' that (Liquid) bass"

DR.DRE & Snoop Dogg - St. Ides Commercial

Snoop Dogg & Tupac

Snoop & Tupac Special Brew Flavoured Malt Liquor, marketing "Ghetto Juice", a mixture of 40oz M.L. with Wine Cooler

As Tupac joined the St. Ides payroll, Biggie Smalls got too...

Biggie Smalls

Biggie Sipps


Biggie


Biggie Smalls - St. Ides P.O.S.
So drunk he doesn't realise he is throwing his dub upside down...

Notorious BIG - St. Ides commercial

The mid 90's and Direct aim at the Black Market


Midnight Dragon - "I'm gonna get you sucka!"

"Genocide kickin' in yo back
How many times have you seen
A black fight a black
After drinkin' down a bottle
Or a malt liquor six-pack
Malt liquor bull
What it is is bullshit Colt
45 another gun to the brain
Who's sellin' us pain
In the hood another up to no good
Plan that's designed by the other man
But who drink it like water
One and on till the stores reorder it
Brothers cry broke but they still affordin' it
Sippin' it lick drink it down oh nooo
Drinkin' poison but they don't know
It used to be wine
A dollar and a dime
Same man, drink in another time
They could be hard as hell and don't give a damnBut still be a sucker to the liquor man!"
"1 Million Bottlebags" - Public Enemy from Apocalypse 91: The Enemy Strikes Black 1991


Beer Goggles



Elemental Hip-Hop culture magazine feature on the 40oz and the 40oz Crew

What's In A Name?

Perhaps the fact that it is a large quantity of Beer, and the demographic, not for the weak willed, the names are either named after Wild and Dangerous animals:
Wild Cat, Pit Bull, Crazy Horse, Dark Horse, King Cobra, Wildcat, Panther Coco, The Beast, The Cat, Stallion


Crazy Horse- "The Jack Daniel's of 40's"

To Guns and Fighting:
Black Belt, Boxer, Camo Silver Ice, Cyclone Power, Dakota Kick, Iron City, Laser, Magnum, Turbo 1000

When the Malt Liquor competition got fierce, it seemed like the Distilling marketing people really went off into the deep end. Many brands gained blatent Gambling, "Big Figures" and "Black" connectations, either colour wise or so-called "Ebonics" or "Hood" references:

Lucky Number 7, Evil Eye, Dirt Cheap... Ice, O.G. Premium???!!!

More on that later


Cool Colt - "The Newport flavoured 40..."

As the 90's progressed around, one of the most sinister trends in 40oz marketing arrived. At that time in Hip-Hop Newport Menthol Cigarettes were popular, Colt45 produced a "Menthol flavoured Malt Liquor", and several other brands followed suit. Menthol Cigarettes are blamed by some for not only obviously being carsonogenic, but allegedly lowering sperm count, or actually causing outright infertility. This in association with Menthol flavored Alcohol, appeared to be a Mega-ton Genocide bomb designed for the Black Community, evidence enough for many.

"Olde Gold" - Traditional, Ice 800 (Menthol like Cool Colt) & High Gravity(?)

The following excerpt, taken from Sourcewatch.org, is from a post entitled “Kent and Newport Cigarettes Reaching the Black Community“:

"This 1971, 6-page marketing document from Lorillard proposes marketing strategies to increase sales of Newport cigarettes to lower income African Americans. One strategy was to create a Black advertising character called “Bold Soul”:


Newport "Bold Soul"

"…complete with dashiki and natural, the Bold Soul is intended to create a relevancy that associates Newport with modern Black pride and individuality. The Bold Soul was also used to project an image of masculinity. Headline, short copy and language…tended to concentrate of the blue collar aspect, as well as the lower-middle to lower income levels accounting for 83% of the Black population."** found here


Private Stock (not very private if its only a buck 50), again promoting the aspect of "power"...


Pit Bull promoting fighting breeds

As the companies saw an opening in the Market the messages and the target audience became less "Camo"-flaged, and the backlash against the "Hip-Hop-ified" marketing created strong condemnation within many spheres of the Black community.


Phat Boy- Using Hip-Hop termonology to market to Raps new generation

"Phat Boy NOTE: There was a lot of controversy surrounding Phat Boy & it's target market (that being underage black kids) due to its label/name/colors, which is why it was eventually pushed off the market."*


Four O Ice - Mock graffiti, "hood graffics"?!


Brick House "Its all good"...
Again mock Graffiti, but this time with a disclaimer!

"The bottom of the label reads: "Respect yourself & the property of others. Keep the peace. Never drink & drive. Be responsible AT ALL TIMES."

And the back of the label reads: "To the People, From the People. For every can and bottle purchased a portion of proceeds are put directly back into your community. South Central LA, Oakland, Compton and others benefit from (CPP). Community Partners Program"*
Gee thanks - or as Chuck D would say "Shut em down!"


Satirical advert, suggesting 40oz & Graffiti go hand in (Can) Hand


Skateboard Drink Driving parody



Satirical 40oz bottle label, critisizing the cycle of violence and alcohol fuelled murder in inner city U.S.A.
The wide spread use of this phrase was popularized by Ice Cubes song Dead Homiez and John Singleton's film Boyz In The Hood


Afroman - Colt45 Christmas
Comedy Rap Album


Olde English 800 "8 Ball"
64 & 40oz versions "When enough is NOT enough!"

Mixtape with all of the St.Ides Adverts on it:

Download

St. Ides Compilation

"Malt Liquor Hits"
"Crooked I"
MILS from Soul Assassins

Hip-Hop Brainwash?

Corporations and Health Watch provides activists, researchers, health professionals, policy makers and others with information and resources so they can act to change corporate practices that harm health. Bellow is a segment of their findings. More info here

"Industry Malt Practice: Maria Alaniz, a member of San Jose's Human Rights Commission, says "malt-liquor advertising is "the most lowlife" alcohol advertising--the worst of a manipulative lot."


Snoop Dogg St. Ides P.O.S.

"The malt liquor industry, drunk on high-octane sales to the black hip-hop nation, sets its sights on the Latino youth market

Hard-liquor commercials continued on Spanish-language television even while the liquor industry was voluntarily keeping them out of the rest of the media. [A] study organized by Alaniz in Redwood City, Union City and Gilroy showed that the typical Latino student in those cities passed between 10 and 61 billboard liquor ads each day on the way to school

Although only a handful of Latino rappers have done malt liquor commercials, the rap/hip-hop connection is the key to understanding how malt liquor advertising has already penetrated the Latino youth market."


"Deathrow" (nodiggidy) Mixtape
213 (Snoop, Warren G, and Nate Dogg.) - St. Ides promo EP
Track titles:
01. St. Ides In The LBC
02. When We Sippin On The Brew
03. Drank Anthem
04. Dogg Food & Drank
found here

"Hip-hop is not stratified along racial lines in the same way as the rest of the country," Themba says. "Advertisers have turned hip-hop into a single, multicultural market, with black kids as the 'opinion leaders.' It's called the 'hip-hop nation.' When they get black rappers to do ads for malt liquor, they're reaching black kids, Latinos and everybody else who identifies with the music."***

Hip-Hop Corporatism, Soul for Sale

"Sizzurp's attractive packaging and popular name make the brand a must have." - Dipset's Sizzurp Brand statement


50 Cent at General Motors

Since that period every fibre of the Hip-Hop movement has been up for grabs. Rapper driven Reality T.V. shows, Car Collaborations with Global Giants, Shoe and Clothes lines; it is a multi-Billion Dollar buisness, and i guess all most people really strive for is success, and who are we to judge. The Music industry, Organized Crime and the Alcohol industry have always been connected, and now some of the most powerful Alcohol Distributers own many of the Record labels, so it is a dream market move for them, Conglomerates direct marketing their wares, directly into the minds of the young music fans. Hip-Hop is also the most openly competitive Genre, so it reflects in the constant bar raising.

Is it Art reflecting life?

Is it really surprising that "Certified Gangsta's" Dipset released Sizzurp. Sizzurp replicates the Ghetto scourge of the South and Mid-West, where the drinking of Codine based Perscription Cough Medicine, regularly kills the people who become addicted to it.


"That Purple Punch"
Dipset "The New Black Panthers" - Jim Jones
Red + Blue = Purple


Codine based Grape flavored Cough Medicine the cheap "legal" high

Rappers regularly product place luxury items, but what happens when Hip-Hop becomes nothing but a sales pitch????


1970's "A completely unique experience..."

More in depth look at the history and more info on the history of the 40oz here

More reading:


www.40ozmaltliquor.com

*The excellent and funny www.40ozmaltliquor.com is a site dedicated to documenting the 40oz market
A majority of the Bottle photos, Posters, P.O.S. featured & many more 40oz promos found here (Many thanks to Bruz and the guys at the site who kindly allowed me to use the imagery)

Check they're T-shirts here

** Kent and Newport Cigarettes Reaching the Black Community from SourceWatch

*** "Liquid Trouble" By J. Douglas Allen-Taylor From the July 24-30, 1997 issue of Metro.